We can help with determining what visual and messaging direction your brand should take before going through the process and expense of producing corporate and sales materials.

Most start up companies “just do” with no firm structure or real purpose, beyond making money. The goal is to survive. We’ll help to put together a strong messaging hierarchy, with your company’s purpose at its core.

Many start up companies don’t consider why prospective customers would choose their company or product over other companies already providing similar products or services. We’ll assess what your competition is doing and help find ways for you to differentiate yourself from them. We’ll help you to articulate a position that is credible, defensible, valued and understood by the marketplace.

Many start up companies will rush into designing their company “look” before considering how the company will “feel” to their customers. We’ll design the company’s identity from the strength of a well-articulated and differentiated brand. Graphic approaches will tend to be more unique, timeless and will reflect the company’s brand from the inside out.

 

We can help with articulating what the brand represents to the company and to the customer, what the brand messaging should be and how best to get that message to the marketplace.

Many growth companies have not yet clearly articulated their purpose, mission, and vision, and communicated it throughout their enterprise. We’ll help you to articulate and document a messaging hierarchy, and to determine what your customers “gut feeling” is about your brand.

Many growth companies find themselves to be “leaders of the pack” as their competitors adjust to their success by crowding into the market position. We’ll help you to assess what position your brand currently hold in the minds of the customer, and if there might be ways for you to differentiate yourself from them. We’ll help you to articulate a position that is credible, defensible, valued and understood by the marketplace, today.

Most growth companies are dealing with how to run the company in a more formal fashion, dealing with increased sales, customers and competition. Operating in a “reactive” manner, corporate and sales materials seem disjointed and uncoordinated. We’ll help you to conduct an audit addressing the brand messaging of both you and your competition. Based on the strength of a focused and differentiated brand message, corporate and sales materials will be designed and delivered in ways that are unique, creative, consistent and measurable. We’ll become your marketing and brand management department.

 

We can help you to maintain your established “place” in a relentless and competitive marketplace by assuring that the brand is managed in all aspects of internal and external communications.

Many established companies are still communicating company values and brand messages developed internally. We’ll help you to articulate today’s messaging hierarchy and what your customers “gut feeling” is about the brand today.

Many established companies have become complacent, feeling that their position in the market is secure. We can help to determine if that position is still credible, defensible, valued and relevant to the customer, helping to make sure that commoditization doesn’t set in.

Many established companies have built internal marketing and in some cases design departments to keep up with the demands of getting their messages to the marketplace in a timely and cost-effective manner. We can help to augment internal staffs with a fresh creative eye–developing online and offline marketing materials that are highly creative, on-target and cost-effective while making sure that the established brand values, identity and messaging is intact.