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    Even as little kids, we had an ulterior motive for working hard to understand ourselves and define who we are: acceptance. Our desire to be accepted and our definition of self influenced where we would and wouldn’t go, which sports or hobbies we pursued, who we chose as friends, when we shared or didn’t share information and with whom.

    In stage three of our branding process, Promoting the Brand, we determine the best tactics and venues for optimal brand exposure and performance; develop messages and promotional materials that will resonate with the target audience and motivate the desired response; and build in ways to measure results.