Name • Logo • Positioning Tagline • Graphics Standards • Identity Set • Packaging • Environmental
At an early age, we humans feel the urge to show just how unique we are. We do this through dress, behavior, and the language we use. For the rest of our lives, we check and hone this outward display of identity, so as not to be misinterpreted or misunderstood; so we attract the right kind of attention.
In stage two of our branding process, Creating the Brand, we focus on making sure all of the external indicators of brand identity are relevant to the persona you wish to establish as uniquely yours—and to the market you seek to dominate.