Brand Audit • Competitor Analysis • Brand DNA • Branding Strategy • Positioning Platform
Company brand identity is not so unlike that of a human. It forms over time. It develops best with close, careful, and insightful attention. It responds to its environment and others living in its space. Gradually, as identity matures and becomes more firmly defined, it stands out and has value and worth all its own.
In stage one of our process, Analyzing the Brand, we concentrate on understanding the dynamics in the marketplace, your competitive situation, the current brands in your portfolio and how they’re performing (from both a brand awareness and sales perspective), and identifying opportunities for strengthening your brand position.