Textron Financial


Brand Audit    Market Research    Branding Strategy    Positioning Platform    Positioning    Tagline    Identity Set    Advertising    Direct Mail    Collateral    Website


Textron Financial is a financial services company with $8 billion in managed receivables and some 14 different divisions serving niche market commercial customers in the US, Canada, and the Caribbean. Working with corporate headquarters and the divisions, our task was to build a brand identity that would both unite and distinguish Textron Financial divisions. Here’s what we did to arrive at solutions that resonate with internal and external customers across the enterprise.