Brand Audit • Market Research • Brand DNA • Branding Strategy • Positioning Platform • Name Positioning • Tagline • Identity Set • Media Plan • Public Relations • Advertising • Collateral • Merchandising • Website
Sunsmith came to us with a belief: premium sunglasses today are far from being worth what you pay for them. As engineers with substantial experience in the optical lens business, Sunsmith founders knew they could provide a better product for a competitive price. They needed us to help them convey their brand vision and promise. Here’s what we did to capture the essence of what the company brings to a fiercely competitive marketplace.