Sunsmith

 

SERVICES
Brand Audit    Market Research    Brand DNA    Branding Strategy    Positioning Platform    Name Positioning    Tagline    Identity Set    Media Plan    Public Relations    Advertising    Collateral    Merchandising    Website

Sunsmith came to us with a belief: premium sunglasses today are far from being worth what you pay for them. As engineers with substantial experience in the optical lens business, Sunsmith founders knew they could provide a better product for a competitive price. They needed us to help them convey their brand vision and promise. Here’s what we did to capture the essence of what the company brings to a fiercely competitive marketplace.