Positioning Tagline • Logo • Identity Set • Website
A well-established regional woman’s health care facility, GYN-OB desired a new brand identity and online presence to appeal to a younger, more diverse patient base and to expand their market reach.
Starting with development of a new positioning tagline, “Centered around you,” CA Group then designed a new identity that is unique, professional and appeals to feminine sensibilities. The logo is patterned after the Asian symbol for long life and incorporates a soothing color pallet.
The website is organized to be informative and easy to follow, providing health care and pregnancy information to women at every stage of their lives. The design presents the facility as both professional and approachable.