Direct Mail/Email Campaigns
We’ve done lots of very creative and highly effective print direct mail in the form of prospecting campaigns, newsletters and catalogs for both business-to-consumer and business-to- business. While the cost of development, lists and USPS mailing may exceed that of email campaigns, a good print mailing that takes advantage of the tactile and personalized attributes can be much more effective with a higher “open” and conversion rate than email. And, you own the database.