By CLIENT
Textron Financial
SERVICES
• Brand Audit • Market Research • Branding Strategy
• Positioning Platform • Positioning • Tagline • Identity Set
• Advertising • Direct Mail • Collateral • Website
CASE STUDY
Textron Financial is a financial services company with $8 billion in managed receivables and some 14 different divisions serving niche market commercial customers in the US, Canada, and the Caribbean. Working with corporate headquarters and the divisions, our task was to build a brand identity that would both unite and distinguish Textron Financial divisions. Here’s what we did to arrive at solutions that resonate with internal and external customers across the enterprise.