By CLIENT
GKI/Bethlehem Lighting
SERVICES • Website
CASE STUDY
GKI/Bethlehem Lighting is a global provider of prelit lighting décor to retailers and visual merchandisers. Responding to demand from customers, they needed to update their most visible and potentially useful form of communication–the website. Their existing site was not only graphically outdated but also very limiting as it was developed using an inflexible content management system requiring an over reliance on the ISP.
CA Group began with an overhaul of the database structure and development of a custom built content management system providing total flexibility, ease of use and instant publishing. At the same time the website was reorganized and redesigned to facilitate a much easier user experience and to reflect the “holiday experience” provided to the end-user by the GKI/Bethlehem Lighting’s product line.
The resulting site is beautiful to look at, fast to respond, easy to navigate and optimized to facilitate search page ranking, site tracking and measurement.