CA Difference

Below the surface of every company is a persona, which reflects its core character, its essence, its truth. This is the company’s brand. Brand value is partly what determines how well a company can protect its price position in the marketplace and defend its market share—two things we take very seriously.

So much so, in fact, that we’ve organized our services into three distinct silos to help our clients (and us) unearth your unique company or product brand persona and then convey that uniqueness to customers in meaningful, relevant, and memorable ways. These silos represent our process for building equity in a brand and achieving measurable return on marketing investment.